Service
Podcasting & Video
A podcast and video presence that builds local authority — and feeds SEO with every episode.
What it is
A local podcast does three jobs at once: it makes you the recognizable voice of your industry in your city, it creates a steady stream of content Google and AI engines can rank and cite, and every episode earns local links, mentions and guest relationships that feed The Sweet Difference. We handle the whole pipeline — planning, recording, editing, publishing and repurposing — so all you bring is your expertise.
What we do
- Show strategy: format, topics and guests picked for local authority and search demand
- Full production: recording setup, editing, artwork and publishing to every podcast platform
- Video versions for YouTube plus short clips for social
- Every episode becomes an SEO asset: show-notes pages, transcripts and schema on your site
- Local guests become local links and referral relationships in The Sweet Difference
What you get
- A recognizable local presence beyond the search results
- Fresh content Google and AI engines can cite every week
- Local links and relationships from every episode
More ways to sweeten your company
Search Engine Optimization
The full program: technical, on-page, content and links, run against real revenue goals.
Local SEO & Google Maps
Own the map pack. Google Business Profile optimization, reviews, citations and local content.
Technical SEO
Speed, Core Web Vitals, crawlability, schema and indexing — the foundation everything else stands on.
Content Marketing
Service pages, practice-area guides and blog content written to rank and convert.
Link Building
Citations, digital PR and local authority — powered by The Sweet Difference network.
Web Design & Rebuilds
Fast, conversion-focused websites built for SEO from the first line of code.
Ready to sweeten your company?
Start with a free audit: traditional SEO health, Google Maps standing, backlinks, competitors — and what ChatGPT and Google AI say about you right now.