Pricing
Clear plans. Sweet results.
Four monthly plans, no mystery retainers. Every plan includes Google Business Profile management, The Sweet Difference local network and an AI visibility program.
Taffy
$995/mo
A custom website, an AI chatbot and your Google Business Profile — the full starter kit.
- Custom-built website with AI chatbot included
- Ongoing blog: 1 new blog post per month
- Google Business Profile optimization & monthly posts
- Citation cleanup + 30 core listings + perpetual citation listings
- On-page optimization of up to 5 pages
- The Sweet Difference: local network onboarding
- AI visibility check + monthly ranking report
- 100% human-written content & human-made images
Gummy
$1,995/mo
Content, links and technical fixes — the full local SEO engine.
- Everything in Taffy — website, AI chatbot, blog, perpetual citations
- 2 new SEO pages or articles per month
- Technical SEO fixes & Core Web Vitals
- High domain-authority backlink building — quality links only
- The Sweet Difference: full network access
- Call tracking & lead attribution
- 100% human-written content & human-made images
Rock Candy
$2,995/mo
Web design, PPC and AI search — built to take the top spot in your market.
- Everything in Gummy
- 4 new pages or articles per month
- Website refresh or conversion redesign
- Google Ads / LSA management (ad spend separate)
- AI search optimization program
- Link building: 8+ earned local links per month
- 100% human-written content & human-made images
Full Jar
$4,995/mo
Multi-location, aggressive content and links, AI implementation. The whole jar.
- Everything in Rock Candy
- Multi-location / multi-city strategy
- 8+ new pages or articles per month
- AI chat, intake & follow-up automation
- Digital PR & local press placements
- Dedicated strategist, bi-weekly calls
- 100% human-written content & human-made images
Personal Injury Law Firms
Personal injury is the most competitive local search market in the country, and a real program is scoped to your city, case types and goals rather than a price sheet.
What's always included
Every plan, every month
- Google Business Profile management and monthly posts
- The Sweet Difference local backlink network
- 100% human-written content and human-made images — AI is used only for your chatbot and structural monitoring, never to write your content. Human content ranks better.
- AI visibility monitoring: ChatGPT, Google AI Overviews, Perplexity
- Transparent monthly report: rankings, traffic, calls, links built
- One client per niche per city — exclusivity in your market
Pricing questions
Is there a setup fee or contract?
Plans run month to month after an initial 90-day ramp, which is the minimum time it takes for local SEO work to show in the rankings. Website rebuilds are quoted separately or bundled into Rock Candy and Full Jar plans.
Is ad spend included in the PPC plans?
No — ad spend is paid directly to Google. The plan covers strategy, setup, landing pages, tracking and ongoing management.
Which plan is right for a single-location business?
Most single-location law firms and home-service companies start with Gummy. Taffy fits businesses that mainly need Google Maps and reviews handled; Rock Candy fits anyone who also needs a new website or ads.
Do you use AI to write our content?
No. Every page, blog post and image we produce is made by humans — Google consistently rewards original human content, and readers can tell the difference. Where we do use AI: the chatbot on your website and structural monitoring of your rankings and site health.
Can we switch plans?
Yes, at any monthly renewal. Most clients move up as the calls start coming in.
Why is personal injury quote-only?
PI is the most competitive local search market there is. A real program needs far more content, links and reporting than a standard plan, so we scope it to your city and case types. Email us and we will send a specific proposal.
Not sure which plan fits?
Start with the free audit. We will tell you exactly what it takes to win your market — and which plan gets you there.