Case study · Family Law · El Paso
Laine Law Firm
Full website rebuild and local SEO program for an El Paso family law practice — new architecture, practice-area content, Google Business Profile optimization and The Sweet Difference local network.
The challenge
Laine Law Firm is a boutique family law practice in El Paso competing against larger, longer-established firms for divorce, custody and child-support searches. The previous site was built on a managed platform that was slow, hard to change and invisible for the practice-area searches that actually bring in consultations.
What we built
- Rebuilt the website on modern edge hosting (GitHub → Cloudflare) for speed, control and 90+ PageSpeed scores
- New site architecture with dedicated practice-area pages: divorce, custody, child support, modifications and more
- On-page SEO, schema markup (Attorney, LegalService, FAQ) and internal linking built for El Paso family law searches
- Contact and consultation forms wired directly to the attorney with reliable email delivery
- Google Business Profile optimization and review strategy
- Onboarded into The Sweet Difference — El Paso local links in the legal and community space
- Bilingual-ready content structure for El Paso's Spanish-language searches
- Launched a firm podcast — local presence, authority content and links from every episode
Results
Google Maps · ranking in the local 3-Pack
Local rankings · in many service areas
Relaunched January 2026 — now in the Google 3-Pack and #1 in many areas.
At a glance
- Client
- Laine Law Firm
- Industry
- Family Law
- City
- El Paso, TX
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