Case study · Criminal Defense · El Paso
Carl DeKoatz Law Firm
Website and search presence for an El Paso and West Texas defense practice covering DWI, drug possession, assault and traffic tickets.
The challenge
Carl DeKoatz defends clients across El Paso and West Texas in DWI, drug possession, assault and domestic violence, and traffic matters — four very different search audiences on one site. The challenge: rank for each charge type without diluting any of them, across a service area bigger than a single city.
What we built
- Website built around charge-specific practice pages: DWI/DUI, drug possession, assault & domestic violence, traffic tickets
- On-page SEO and legal schema for each practice area
- Service-area structure covering El Paso and West Texas searches
- Lead capture wired for the urgent, after-hours searches criminal defense runs on
- Local citation groundwork and Google Business Profile setup
- Part of The Sweet Difference — El Paso local link network
- Podcast production for local presence and authority content
Results
Campaign live — ranking milestones will be published as they land.
At a glance
- Client
- Carl DeKoatz Law Firm
- Industry
- Criminal Defense
- City
- El Paso, TX
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