Case study · Criminal Defense / DWI · El Paso
Aaronson Law Firm
Modern edge hosting and an SEO foundation for an El Paso criminal defense and DWI attorney with 45+ years of experience.
The challenge
Aaronson Law Firm brings more than 45 years of criminal defense experience to El Paso — exactly the kind of authority Google should reward. But experience does not rank by itself: the firm needed a fast, modern site and a search presence that matched its standing, in a market where charge-specific searches (DWI, assault, expunctions) each behave like their own battlefield.
What we built
- Migrated the website to modern edge hosting (GitHub → Cloudflare) — fast, secure and fully under the firm's control
- Site structure organized around charge-specific pages: DWI, assault, expunctions, occupational driver's licenses
- On-page SEO and legal schema so Google connects the firm to the searches El Pasoans actually make
- Reliable lead delivery from every contact form
- Local citation and Google Business Profile groundwork for the map pack
- Part of The Sweet Difference — El Paso's local legal link network
- Podcast production for local presence and authority content
Results
Campaign live — ranking milestones will be published as they land.
At a glance
- Client
- Aaronson Law Firm
- Industry
- Criminal Defense / DWI
- City
- El Paso, TX
Want results like this in El Paso?
Start with a free audit: traditional SEO health, Google Maps standing, backlinks, competitors — and what ChatGPT and Google AI say about you right now.